The idea

Monte Pietra is an independent eyewear campaign concept. The original woman’s short brown bob, dark lips, black wraparound sunglasses and warm ochre background establish a specific character and palette.

Visual direction

Two companion photographs retain her face and styling while changing the framing and gesture. A sculptural product still life isolates the same black eyewear silhouette, connecting the worn frame with the object.

The study

Controlled studio light keeps the lenses and surface legible, while the warm backdrop holds the images together. AI-assisted image-making develops the new supporting frames for this coherent portfolio campaign study.